Tech Tuesday: Learning with online monsters
Tech Tuesday is an on-going series profiling the Forum’s Technology Pioneers. The Tech Pioneers are companies that have been recognized by the Forum for ground-breaking and innovative approaches in tackling some of the world’s most wicked problems. Each week we will be showcasing one of the 2013 Tech Pioneers. You can learn more about the Technology Pioneer Programme on the Forum’s website.
Mind Candy: Learning about the online world through cartoon monsters
Mind Candy’s Internet website, Moshi Monsters, is designed specifically for the 5- to 12-year-old set. Kids who sign on are invited to adopt an adorable cartoon “monster” as their online avatar. They can then take care of it, outfit its home with furniture, purchase items with a monster currency called “rox”, play any of the 35 online games and puzzles and begin to social network with the avatar monsters of friends. Chief Executive Officer Michael Acton Smith thinks that the website not only makes learning fun, a phenomenon that he refers to as “stealth learning”, but also he feels that it helps to prepare kids for the harsher reality of more mature social networking sites such as Facebook.
Michael Smith, Chief Executive Officer
Location: London, United Kingdom
Number of Employees: 130
Year Founded: 2004
Mind Candy Ltd
56 Shoreditch High Street
London, E1 6JJ
United Kingdom
+44 20 7501 1900
info@mindcandy.com
www.mindcandy.com
Don't miss any update on this topic
Create a free account and access your personalized content collection with our latest publications and analyses.
License and Republishing
World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.
The views expressed in this article are those of the author alone and not the World Economic Forum.
Forum Stories newsletter
Bringing you weekly curated insights and analysis on the global issues that matter.