Q&A: Sustainable consumption
In the run up to our Summit on the Global Agenda, we asked you to put your questions to Niall Dunne, from our Global Agenda Council on Sustainable Consumption. What are your questions about eco-marketing, consumer conscience, the price of green goods and sustainable consumption?
Questions from our Facebook followers:
Matthew Timothy Cecil: Consumerism will never really be green, so teaching people to behave with respect to their environment is very important. Is the best way to encourage people to buy green products to target children, who are easiest to influence?
Niall Dunne: Young people are actually hardest to influence and immunize against traditional marketing. Luckily they get it, and just need to be empowered through their own data. Brands that can embody their values and be more accessible and aspirational will resonate best.
MoraKe Letsema David: Green sounds good and the intentions are great, but is it sustainable in this capitalistic, material world?
Niall Dunne:Green as a concept is dead, and has been for some time. It represents compromise and trade-offs. This is about new, aspirational systems for growth that activate digital-savvy millennials and disrupt the status quo.
Author: Niall Dunne is Chief Sustainability Officer of BT, and a member of the World Economic Forum’s Global Agenda Council on Sustainable Consumption.
Image: A farmer is seen selling his produce in a market REUTERS/Enrique Castro-Mendivil.
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