Video: Engaging tomorrow’s consumer
![](https://assets.weforum.org/article/image/large_xojFhaGS3ZfGIeX6MRgQK6zJjESoUW-gmvts7bD3CCI.jpg)
Mayuri Ghosh
Head of Consumers Beyond Waste, Strategy & Public Private Partnerships, Future of Consumption Platform, World Economic Forum![A hand holding a looking glass by a lake](/uplink.jpg)
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:
Hyperconnectivity
“Very often consumers see the word sustainable and they don’t really know what that means. So it’s really up to companies to define it, to shape it, to make it exciting and to infuse products with sustainability and make sustainability a twenty-first century version of quality,” says Aron Cramer, President and CEO of Business for Social Responsibility, USA.
In this World Economic Forum video, members of the Global Shapers community, as well as academics and business leaders, discuss their ideas for engaging young people and making them think about the importance of sustainable consumption.
Don't miss any update on this topic
Create a free account and access your personalized content collection with our latest publications and analyses.
License and Republishing
World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.
The views expressed in this article are those of the author alone and not the World Economic Forum.
The Agenda Weekly
A weekly update of the most important issues driving the global agenda
You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.
More on Climate ActionSee all
Ewan Gribbin and Deepanshu Singh
July 26, 2024
Gabi Thesing, Ian Shine and David Elliott
July 25, 2024
Luis Alvarado
July 24, 2024
Kate Whiting
July 23, 2024
Natalie Marchant and Julie Masiga
July 19, 2024