Video: How does memory association work?

“Have you ever lost your keys? Have you noticed this doesn’t happen if you systematically place them in the same location?”

In this World Economic Forum IdeasLab video, recorded during the Annual Meeting of the New Champions 2014, Panayiota Poirazi, from The European Research Council, discusses new research which examines how memory association works.

To watch the full video click on the player above.

The Annual Meeting of the New Champions 2015 takes place in Dalian, People’s Republic of China, from 9th-11th September 2015.

Author: Panayiota Poirazi is Research Director at the Institute of Molecular Biology and Biotechnology, FORTH, Greece and is a World Economic Forum Young Scientist. Her work in understanding memory associations is being applied to a number of learning applications as well as in improving human-computer interactions.

Image: An attendee takes part in a neuro-feedback session during the opening day of the second annual Bulletproof Biohacking Conference at the Pasadena Convention Center in California September 26, 2014. REUTERS/Mario Anzuoni 

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Share:
World Economic Forum logo

Forum Stories newsletter

Bringing you weekly curated insights and analysis on the global issues that matter.

Subscribe today

About us

Engage with us

  • Sign in
  • Partner with us
  • Become a member
  • Sign up for our press releases
  • Subscribe to our newsletters
  • Contact us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2025 World Economic Forum