How Facebook is helping blind people 'see' photos
Machine learning tech can now describe images to visually impaired people.
Image: REUTERS/Dado Ruvic
Stay up to date:
The Digital Economy
On any given day, Facebook, Instagram, Messenger and WhatsApp users send and share more than two billion photos. But for those who are blind or visually impaired, this is an experience that they are largely left out of.
This has prompted the Facebook team to try and create technology that will enable this community to experience, and enjoy, Facebook the way that others do.
Accept our marketing cookies to access this content.
These cookies are currently disabled in your browser.
Automatic alternative text
Automatic alternative text is an advanced neural network that basically generates a description of an image. It uses Facebook’s sophisticated object recognition that runs down items on the photo—which means anyone using screen readers can hear a basic description of the photo, painting a visual image of each.
Prior to this technology, users of screen readers could only hear the name of the person who shared the image and identify it as a photo when they come across it on their feeds.
“Now we can offer a richer description of what’s in a photo, thanks to automatic alt text. For instance, someone could now hear, ‘Image may contain three people, smiling, outdoors,’” Facebook asserts. True, this isn’t exactly ideal, but it is a step forward, and could lead to even better technologies in the coming years.
The technology will first be available on iOS screen readers set to English, but Facebook has plans of rolling it out on more platforms and more languages.
Don't miss any update on this topic
Create a free account and access your personalized content collection with our latest publications and analyses.
License and Republishing
World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.
The views expressed in this article are those of the author alone and not the World Economic Forum.
Forum Stories newsletter
Bringing you weekly curated insights and analysis on the global issues that matter.
More on Industries in DepthSee all
Francisco Betti
May 9, 2025
David Elliott and Johnny Wood
April 25, 2025
Katia Moskvitch
April 14, 2025
Cathy Li and Andrew Caruana Galizia
March 3, 2025
Francesco Venturini and Bart Valkhof
February 27, 2025