Emerging Technologies

Amazon just got a step closer to delivering packages to customers by drone

Amazon Prime Air prototype

Amazon wants to use drones to deliver packages to customers around the world in under 30 minutes. Image: Amazon

Rosamond Hutt
Senior Writer, Forum Agenda
Share:
Our Impact
What's the World Economic Forum doing to accelerate action on Emerging Technologies?
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Emerging Technologies

Amazon is teaming up with the UK government to work out how to make the delivery of small parcels by drone a reality.

The internet retailer wants to use drones to deliver packages to customers around the world in under 30 minutes. This video, narrated by former Top Gear host Jeremy Clarkson, explains Amazon’s vision for a future delivery system using small drones.

Loading...

Amazon said its partnership with the Civil Aviation Authority (CAA) will help it work out how to make drone delivery safer and more reliable, and what rules and safety regulations will be needed.

Amazon Prime Air
Image: Amazon

The UK trials will be the company’s most extensive tests of drones to date. Amazon, Google and other firms are also testing unmanned aerial delivery vehicles in the US, but the Federal Aviation Administration (FAA) recently introduced new rules that restrict their use.

The CAA, the UK’s aviation safety regulator, has given Amazon special permission to test its drones by lifting some flying restrictions in certain “controlled” areas.

Under the agreement, the company will be able to test “three key innovations”: operations beyond line of sight in rural and suburban areas, sensors that make sure drones can identify and avoid obstacles and flights where one person operates multiple autonomous drones.

The battery-powered prototypes – part of Amazon’s future delivery service Prime Air – are able to take off vertically but fly like a plane at less than 400ft. Weighing 25kg, they will deliver packages of around 2kg – which make up the vast majority of Amazon’s sales.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

What is the 'perverse customer journey' and how can it tackle the misuse of generative AI?

Henry Ajder

July 19, 2024

About Us

Events

Media

Partners & Members

  • Sign in
  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum