These are the world’s most valuable brands – and this is what they’re worth
![A man looks at his Apple iPad in front an Apple logo outside an Apple store in downtown Shanghai March 16, 2012. REUTERS/Aly Song (CHINA - Tags: BUSINESS TPX IMAGES OF THE DAY) - RTR2ZFTV](https://assets.weforum.org/article/image/large_0oXuQ-2LMdSpb78tMqAwF8nW53fGUyiv7WflXqNBL-Y.jpg)
Tech is the most valuable sector in this year’s ranking Image: REUTERS/Aly Song
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Economic Progress
Apple is the world’s most valuable brand, according to the latest Interbrand ranking.
Measured across three components, the ranking looks at the impact of brand on business growth. A brand value of over $178 billion sees Apple top the ranking.
Tech is the most valuable sector in this year’s ranking. Fourteen brands are valued in excess of $600 billion. In an article, Interbrand’s Associate Technology Director, Johnny Trinh, argues that these technology brands “have redefined and shaped the way we work, live, and continue to grow”.
![The world's most valuable brands](https://assets.weforum.org/editor/E01Avxi6nt-cTTI_8AIHuIZKP1sRZCs7dRKeBNHJN88.jpg)
Google takes second place, with its brand valued at more than $133 billion. The tech giant has made significant progress since its first year in the ranking – when it was valued at $8 billion.
![The growth of Google's brand value](https://assets.weforum.org/editor/aCcCpvhcQiKyLccGsm8L7Id1Z9JXmCc2goagbV4cvDI.png)
Coca-Cola, valued at $73 billion, is the highest-ranked non-tech brand, in third place.
Other firms making the top 10 include Microsoft, Toyota and Amazon.
Brands are valued across three components: financial performance; the role of the brand in purchasing decisions; and the brand’s competitive strength. To be included, a brand must be “truly global, having successfully transcended geographic and cultural boundaries”. A full methodology can be found on the Interbrand website.
The report also examines which brands have seen their value grow the most in the past year.
![The top growing brands 2016](https://assets.weforum.org/editor/DXUll1rkWttyuKOhMu9FdVhNMpQJ8Em-MDmb1EfMw0Q.png)
Several have seen impressive increases since last year. Facebook’s brand value has risen nearly 50%, while Amazon and Lego have seen rises of a third and a quarter respectively.
Interbrand highlights the connection between the business, brand and growth. “By developing a holistic picture – one that includes culture, capabilities, products, and experiences – brands can overcome challenges and nurture real, lasting growth,” explains Jez Frampton, Interbrand CEO.
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