Industries in Depth

Vending machines boost kids’ reading in ‘book deserts’

Books are placed in a box in a children's play area during a tour of the Infield Terminal at Toronto Pearson International Airport, that is set up as a temporary port-of-entry for Syrian refugees entering Canada in Mississauga, December 8, 2015. REUTERS/Mark Blinch

Book vending machines could help quench dry young minds who find themselves in so called 'book deserts' Image: REUTERS/Mark Blinch

Jordan Bennett
Public Affairs Officer, Steinhardt School of Culture, Education & Human Development

An innovative book distribution program that provides free children’s books in low-income neighborhoods, combined with supportive adults who encourage reading, can boost children’s literacy and learning opportunities, a new study shows.

“Without access to books, one cannot read to children; without adult supports, children cannot be read to.”

“Both physical and psychological proximity to books matter when it comes to children’s early literacy skills,” says Susan B. Neuman, professor of childhood and literacy education at New York University Steinhardt and lead author of the paper that appears in Urban Education.

“Children need access to books in their neighborhoods, as well as adults who create an environment that inspires reading.”

Image: jetBlue

‘Book deserts’

Experts tout reading aloud to children as a key to developing skills early in life that translate to later academic success. In fact, a 2014 position statement by the American Academy of Pediatrics called for parents to read aloud to their infants starting at birth.

At the heart of these recommendations is the assumption that all children have the opportunity to learn from a selection of high quality, age-appropriate books.

However, a recent study of three major cities shows that access to books remains a significant barrier to reading with children; many poor neighborhoods were found to be “book deserts,” or communities with limited to no access to children’s books.

Other prior research shows that creating both physical and psychological proximity to books helps get them into the hands of children. For example, creating reading corners in classrooms that are accessible and attractive encourages children to engage with books.

From a psychological perspective, people can help shape the setting for a child’s literacy development through, for instance, reading to children or engaging them in rich dialogue around books.

The current study examines a community-wide effort to promote greater access to books through a book distribution program in neighborhoods identified as “book deserts.” Four low-income neighborhoods—three in Detroit and one in Washington, DC—received vending machines that dispensed free children’s books over the summer months, a time when children traditionally have less access to books.

The vending machines held children’s books in slots arranged by age ranges. Similar to a snack machine, a child can review the selections, press a button, and a book would be dispensed free of charge.

Researchers selected book titles that reflected a variety of genres, including fiction and nonfiction, as well as multicultural themes and authors. Selections changed every two weeks to encourage people to return to the machine.

Researchers designed the study to capture how, why, and in what ways people used these machines. Researchers used several measures to examine how greater access to books and adult support for book reading functioned within these communities.

Family matters

The researchers studied the vending machine sites, the traffic patterns around them, and conducted brief interviews with individuals using the machines. They also assessed children’s school readiness skills before the vending machines were installed and again at the end of the summer, and had parents complete questionnaires.

They were interested in learning the influence of adult support on children—for instance, researchers identified children who visited the vending machines with a teacher and independently visited with a parent or grandparent as receiving high adult support.

The researchers found providing greater access through close physical proximity to books and greater adult support for book reading enhanced children’s opportunities to learn.

Throughout the summer, people used the vending machines heavily, distributing more than 64,000 books over the eight-week period—26,200 to unique, one-time users and 38,235 to return users. Often, people selected two or three books in a single visit.

“Our study provides a vivid counterpoint to the view that low-income parents are less inclined and less interested in their children’s early education. This study challenges that view and families where they are—and encouraging adult support may be a key enabler toward enhancing parent engagement and children’s early literacy development,” Neuman says.

Children who had the highest adult support—visiting a machine with both a parent and with a teacher from the childcare center—seemed to thrive and slightly gain throughout the summer, showing a boost in school readiness skills, and an ability to recognize more book titles (suggesting greater exposure to books) than other children with less adult support.

Have you read?

The researchers also discovered that an average of 180 people passed by a vending machine over a two-hour period, suggesting that the machines were highly visible. Despite the sizable traffic flow, not all passersby took advantage of the machines: 60 percent used them, while 40 percent did not.

Interviews revealed that those who used the machines enjoyed reading, and appreciated the opportunity to have books more accessible in the community. Parents and grandparents were highly influential in encouraging children to select books. Those who didn’t select a book most often cited a lack of interest in reading.

In other words, the physical proximity of books did not convert non-readers into readers, and changes in the environment alone may not be enough to motivate those who don’t enjoy reading.

“Our findings suggest that only having one side of the equation—access to books or adult support—is insufficient. Rather, both are necessary. Without access to books, one cannot read to children; without adult supports, children cannot be read to,” Neuman says.

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