Facebook to be powered by 100% renewable energy
Facebook promises cuts to greenhouse gas emissions and run on 100% renewable energy Image: Reuters/Aly Song
Facebook is determined to make its energy-guzzling data centres more environmentally friendly.
On Tuesday, the Silicon Valley tech giant announced that it has set itself a target of powering its operations with 100% renewable energy "by the end of 2020." It's also publicly promising to cut its greenhouse gas emissions 75% over the same timeframe, using 2017 as a base year.
The two goals are a significant new commitment towards green energy for Facebook, building on previous targets and giving it new concrete, measurable goals to work towards.
100% renewable energy goals
Tech giants like Facebook, Google, Amazon, and Apple, consume extraordinary quantities of electricity to power their global networks of data centers and infrastructure.
These have the capacity to significantly contribute to global greenhouse emissions — though most of the major tech firms have made pledges towards renewable energy with varying levels of specificity.
In a 2017 report assessing the environmental credentials of tech firms, Greenpeace scored Apple most highly — hailing it as "among the most aggressive in the sector in its efforts to power its online platform with renewable energy."
Facebook also got an A-grade, with Greenpeace commending it: "Facebook was the first major internet company to commit to being 100% renewable energy powered and continues to play a leadership role within the sector. Showing strong transparency and a track record of its five latest data centers sighted in locations that allowed them to be renewably powered."
Google is "improving its renewable energy deployment in new markets to keep pace with its rapid growth," Greenpeace said, but it "still has significant room to improve in regards to transparency."
Facebook previously set itself a goal of 25% renewables by 2015, and 50% by 2018 after that, and currently of 100% renewable energy by 2020.
"We work with utilities, renewable energy developers and industry groups to share our learnings and approaches with other companies. When doing so, we bring an open and innovative approach to finding renewable energy solutions that fit our needs and can move energy markets forward," Facebook said in a press release.
"We work to enable access to renewable energy resources for other companies and organizations through green tariffs, building infrastructure or opening projects to other buyers."
Don't miss any update on this topic
Create a free account and access your personalized content collection with our latest publications and analyses.
License and Republishing
World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.
The views expressed in this article are those of the author alone and not the World Economic Forum.
Stay up to date:
Energy Transition
Related topics:
The Agenda Weekly
A weekly update of the most important issues driving the global agenda
You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.
More on Energy TransitionSee all
Sharif Al Olama
November 1, 2024