Geographies in Depth

These designs show the best of Aboriginal culture

A crowd watches as Australian Aboriginal paintings by six First Nations artists are projected onto the Sydney Opera House as part of the project "Badu Gili 2018", meaning "water light" in the local Aborigine's Gadigal language, in Sydney, Australia, July 24, 2018.    REUTERS/David Gray

Iconic, indigenous designs. Image: REUTERS/David Gray

Dr Russell Kennedy
Senior Lecturer, Screen and Design, Deakin University

Blak Design Matters is the first exhibition in Australia specifically dedicated to contemporary Indigenous design. Its curator, architect and academic Jefa Greenaway, describes the show as a snapshot that “takes the pulse of what’s happening now”.

Indigenous art is well known but the Blak Design Matters exhibition prompts one to think about other iconic Indigenous expressions of “design” throughout our history. Separating art from design is not always clear cut, especially when you consider people like William Barak and Tommy McRae - arguably communication designers of their time. Both used art to bridge culture and facilitate understanding during a highly tumultuous period for Indigenous people.

I believe we need to find better ways to acknowledge the Indigenous design excellence that has long existed in the home of the world’s oldest, continuous living cultures. We should celebrate the engineering genius of the Boomerang and sophistication of the Budj Bim aquaculture systems in south-western Victoria, which predate the Egyptian pyramids.

In 2015, David Unaipon (Ngarrindjeri), a prolific and talented industrial designer, was inducted posthumously into the Design Institute of Australia Hall of Fame. Ironically, he had died in 1967, the year Indigenous people were finally recognised in the constitution. Unaipon, who features on our $50 note, registered over 19 provisional patents inventions during his life including the mechanical shearing clippers. In 1929, he wrote: “As a full-blooded member of my race I think I may claim to be the first, but I hope not the last, to produce an enduring record of our customs, beliefs and imaginings”.

Culturally oriented, Indigenous-owned businesses including design companies are now on the rise. We still have a long way to go but here is my (subjective) list of iconic Indigenous designs. These designs are informed by the times in which they were created - yet they resonate across cultures as an enduring record of “Indigenous customs, beliefs and imaginings”.

Aboriginal Flag, 1971

Designed by Harold Thomas, a Luritja man of Central Australia, the flag was first flown on National Aboriginal Day in Adelaide in 1971. It has had an impact like no other contemporary Indigenous design. Thomas created the flag as rallying symbol of race and identity. The black represents the Aboriginal people, the red the earth - a connection to land - and the yellow, the sun, giver of life. The flag has become a symbol for change, displayed at protest marches, on banners and posters. In 1998, I met Thomas and asked him if he thought the Aboriginal Flag would eventually become Australia’s. His answer was no! He wanted it to remain an activist flag, as originally intended.

A passenger aboard a ferry wears an Australian Aboriginal flag and national flag in his hat as the talks on his phone during celebrations for Australia Day, which marks the arrival of Britain's First Fleet in 1788, on Sydney Harbour in Australia, January 26, 2018.   REUTERS/Steven Saphore - RC1ABF3A1480
Image: REUTERS/Steven Saphore - RC1ABF3A1480

Cycle of Life opera cape, 1987

This full-length opera cape with a hood of hand-painted, cotton drill was designed by Bronwyn Bancroft, a Bunjulung woman, and is now part of Sydney’s Museum of Applied Arts & Sciences collection. A wearable work of art, it represents the journey through life of an Indigenous man and woman. Designed specifically for a parade at the Paris department store Au Printemps in 1987, the interest this cape generated helped blaze a trail for the current crop of Indigenous fashion designers.

ATSIC logo, 1990

The logo for the Aboriginal Torres Strait Islander Commission was designed by Clive Atkinson, a Yorta Yorta and Dja Dja Wurrung man from Echuca, who describes himself as the first Australian Aboriginal man to own and operate a graphic design/advertising company. The logo was commissioned by the then Prime Minister, Bob Hawke, with the brief for it coming from Lois/Lowitja O'Donoghue, inaugural ATSIC chairperson. O'Donoghue wanted a statement of coming together. Atkinson based the logo design on a traditional meeting place symbol, which is familiar to many communities across Australia.

Image: ATSIC

Marcus Lee Design logo (symbol element), 1996

Image: Marcus Lee Design

Designed by Marcus Lee, a Karajarri man, originally from Darwin, the hand in this logo references Northern Territory Aboriginal rock art. The eye makes a connection between heart and hand as the so-called window to the soul. As Leonardo da Vinci said, “Where the spirit does not work with the hand there is no art”. Marcus Lee is a highly respected Indigenous designer who has created many powerful, culturally-themed designs including the NAIDOC weekand Supply Nation logos.

Girrawaa Creative Work Centre, Bathurst Jail, 1998

The brief for this centre was to create an arts and culture facility inspired by the goanna, a totem for many people in the Bathurst area. This was a new approach for correctional facilities at the time. It was designed by architects Dillon Kombumerri, a Yugembir man, and Kevin O'Brien, a Kaurereg and Meriam man, and interior designer Alison Page, a Walbanga and Wadi Wadi woman. The naming and conceptual direction for the building was determined by the prison’s Indigenous inmates, and this cultural consultation was key to the project’s success. “Girrawaa” means “goanna” in the Wiradjuri language.

 Dillon Kombumerri, Girrawaa Creative Work Centre, 1998.
Image: Patrick Bingham

Qantas, Wunala Dreaming, 1993

Balarinji Designs’ Wunala Dreaming was a confident, Indigenous-led statement that proudly celebrated Australia’s rich, pre-colonial culture. “We wanted to challenge existing approaches to Australian visual identity, which looked largely to Europe and America for inspiration, and which failed, in our view, to harness the unique heartbeat of Australia,” its designers, Ros and John Moriarty (Yanyuwa), said in 2014. A Boeing 747 was overlaid with Aboriginal-inspired designs evoking the colours of the bush, the wetlands and the reds of Uluru. Originally planned as a three-month promotion, Wunala Dreaming became the world’s most photographed aircraft and would fly for 17 years.

An airplane flies over a uniquely painted Quantas Boeing 747-438 during a presentation at Frankfurt's Rhein-Main airport on September 6. The so-called 'Wunala Dreaming' airplane was styled by Australian Aborigines - PBEAHUNHQAL
Image: Reuters

Murri Totems environmental sculptures, 2012

Murri Totems (2012) Reko Rennie.
Image: La Trobe

Located at La Trobe University’s Institute of Molecular Science, these poles were designed by Reko Rennie, a Kamilaroi man. Rennie is unique in the way he combines expressions of Indigenous culture with contemporary design sensibilities.

G20 Summit Brisbane logo, 2014

This logo was created by Gilimbaa Creative Agency, co-founded by David Williams, a Wakka Wakka man, and Amanda Lear. Australia’s largest Indigenous-owned, communication design company, it attracts high profile clients from both the private and public sectors. Partly inspired by Torres Strait Islander weaving techniques, the G20 logo also features a rainbow serpent. It is a great example of how diverse Aboriginal and Torres Strait Islander cultures can project a unified identity internationally.

U.S. President Barack Obama meets with European leaders to discuss the situation in Ukraine, at the G20 in Brisbane November 16, 2014. Pictured are: (L-R) Spanish Prime Minister Mariano Rajoy, Italian Prime Minister Matteo Renzi, French President Francois Hollande, Obama, British Prime Minister David Cameron, German Chancellor Angela Merkel and European Commission President Jean-Claude Juncker. REUTERS/Kevin Lamarque  (AUSTRALIA - Tags: POLITICS BUSINESS) - GM1EABG107101
Image: REUTERS/Kevin Lamarque

Marlu Chair, 2015

The Marlu chair and other designs by Nicole Monks, a Wajarri and Yamatji woman from Sydney, are setting a new direction for Australian design, which intelligently combines modernist and traditional inspirations and aesthetics. “Marlu”, meaning kangaroo, was inspired by a trip back on Country to visit her 93-year-old “Auntie” Dora and reminiscing about Nicole’s great-grandmother’s renowned kangaroo tail stew. I love the heartfelt motivation and inspiration behind this piece.

 Nicole Monks, Marlu Collection, 2015. Created for the Australian Design Centre.
Image: Boaz Nothman.

Nicole Monks, Marlu Collection, 2015. Created for the Australian Design Centre.Boaz Nothman.

Ngarara Place, RMIT University, Melbourne, 2016

Designed by Jefa Greenaway, a Wailwan and Kamilaroi man from Melbourne, the award-winning Ngarara Place is widely acknowledged as a groundbreaking design. It is unique in that this space, located in the heart of Melbourne, was created, designed and built by a predominantly Indigenous team.

Themed on the seven seasons of the Kulin Nations, this courtyard is a perfect setting for ceremonial gatherings in the centre of one of Australia’s largest cities.

Also worth a mention are two highly-talented Melbourne designers whose work appears in Blak Design Matters: 23-year-old Lyn-Al Young, a Gunnai, Wiradjuri, Gunditjmarra and Yorta Yorta woman and Maree Clarke a Mutti, Wamba Wamba, Yorta Yorta and Boon Wurrung woman. Clarke’s jewellery design (Thung-ung Coorang) combines customary organic materials with 3D printed forms modelled from kangaroo teeth (gold plated), echidna quills and crow feathers. I also like the way the LYN-AL fashion brand crosses cultures while maintaining its historical integrity. Her “wearable art” - a contemporary interpretation of traditional culture - resonates with Indigenous youth and in doing so, keeps customs, beliefs and imaginings alive.

Loading...
Have you read?
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Stay up to date:

Australia

Related topics:
Geographies in DepthArts and CultureIndustries in Depth
Share:
The Big Picture
Explore and monitor how Australia is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

BRICS: Here’s what to know about the international bloc

Spencer Feingold

November 20, 2024

How Japan can lead in forest mapping to maximize climate change mitigation

About us

Engage with us

  • Sign in
  • Partner with us
  • Become a member
  • Sign up for our press releases
  • Subscribe to our newsletters
  • Contact us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2024 World Economic Forum