Nature and Biodiversity

This UK supermarket is selling a range of goods with no packaging

Shoppers browse the aisles in the Canary Wharf store of Waitrose in London January 23, 2013. REUTERS/Neil Hall

Waitrose aims to make all its own-brand packaging either reusable or compostable by 2023. Image: REUTERS/Neil Hall

Douglas Broom
Senior Writer, Forum Agenda

Single-use plastic bags are steadily being ditched around the globe, with Tanzania the latest in a list of 91 to bring in some form of plastic bag ban.

In another move away from plastic, some supermarkets are experimenting with selling food without any packaging at all. For 11 weeks, one supermarket of the British chain Waitrose will do just that - encouraging customers to bring their own containers to fill up on everything from beer to frozen fruit.

Waitrose is running the pilot scheme at its Oxford branch until August 18, to test concepts that the retailer says could "save thousands of tonnes of packaging and plastic".

The Refill Zones offer 28 products including pasta, rice and grains, as well as beer, wine and coffee.

Image: Waitrose & Partners

Customers weigh their empty container on a scale and print a ticket with a barcode. Once they have filled it with the chosen product, the customer scans the barcode and weighs the container again - and a second ticket is issued, with the price of the product minus the weight of the container.

Customers can also refill reusable containers of household cleaning fluids - with the Ecover brand of detergent and washing up liquid priced £1 ($1.27) cheaper than the bottled versions.

Have you read?

“This test will take our efforts to a whole new level as we help the growing number of customers who want to shop in a more sustainable way,” says Tor Harris, Head of Corporate Social Responsibility at Waitrose & Partners, which is aiming to make all of its own-brand packaging either reusable or compostable by 2023.

Growing trend

Refillable schemes are being piloted by 40 retailers worldwide according to the Ellen McArthur Foundation as pressure mounts on businesses to eliminate plastic packaging.

Globally, more than 350 companies have signed up to the New Plastics Economy Global Commitment, part of an initiative launched by the Ellen MacArthur Foundation and the World Economic Forum.

Discover

What's the World Economic Forum doing about the ocean?

Signatories have pledged to stop plastic waste and pollution at source by applying 'circular economy' principles and to increase recycled content in packaging to an average of 25% by 2025, compared with the current global average of just 2%.

The firms have also committed to end the use of unnecessary plastic, including PVC, single-use plastic straws and carrier bags, many as early as the end of this year. Major companies including Carrefour, Nestlé, Coca-Cola, and Unilever are also publishing their annual plastic packaging volumes for the first time.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Stay up to date:

Future of the Environment

Related topics:
Nature and BiodiversitySustainable Development
Share:
The Big Picture
Explore and monitor how Future of the Environment is affecting economies, industries and global issues
World Economic Forum logo

Forum Stories newsletter

Bringing you weekly curated insights and analysis on the global issues that matter.

Subscribe today

How greenways can boost nature-positive living by shaping urban mobility

Federico Cartín Arteaga and Heather Thompson

December 20, 2024

2:29

5 top nature stories of 2024

About us

Engage with us

  • Sign in
  • Partner with us
  • Become a member
  • Sign up for our press releases
  • Subscribe to our newsletters
  • Contact us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2024 World Economic Forum