Nature and Biodiversity

This company pays you back for planting trees

A man poses whilst climbing a tree

Investing in trees has good growth potential. Image: REUTERS/Ann Wang

Victoria Masterson
Senior Writer, Forum Agenda
  • A company in Denmark plans to remove 300,000 tonnes of CO2 a year by turning people into tree owners.
  • Investors can earn 2% a year and 100% of the revenue when the mature tree is eventually cut for sustainable timber.
  • Conserving existing forests and reforesting suitable lands is essential if the world is to create sustainable economies and societies, says 1t.org.

A company based in Copenhagen, Denmark, hopes to turn 500,000 people and 10,000 businesses into tree owners by 2030.

Inspired by the country’s successful bottle return scheme, EcoTree devised a simple model to engage people in forestry by letting them invest in individual trees or whole forests – and reap the benefits when the tree or forest is eventually cut down to make sustainable timber.

Have you read?

“The forest is one of our best means to fight global warming, as trees absorb CO2 through the process of photosynthesis,” EcoTree explains.

The average tree absorbs 150kg of CO2 per year, according to the United Nations. By 2030, the company hopes to be removing 300,000 tonnes of CO2 annually.

A tree in a frosty field with the sunset behind it
Trees are important for our planet. Image: Pixabay

Sustainable forestry

EcoTree owns forest land but gives ownership of the trees to individuals and businesses, who see their initial investment grow by 2% each year.

“Once its contribution to the carbon sink eventually declines, the sold trees are selectively cut and generate revenue as sustainable timber, at minimal impact to the forest,” EcoTree explains. Three new trees are then planted for each cut tree.

Investors can buy and track trees on EcoTree’s website and receive 100% of the revenue from the final cut.

A chart showing howthe ecotree forestry group works
EcoTree’s business model. Image: Eco Tree

A trillion trees

Conserving existing forests, restoring forest ecosystems and reforesting suitable lands is essential if the world is to create sustainable economies and societies, according to the Trillion Trees platform, 1t.org.

Discover

How UpLink is helping to find innovations to solve challenges like this

The reforestation initiative was announced at the World Economic Forum Annual Meeting 2020 in Davos and was set up to support the UN Decade on Ecosystem Restoration (2021-2030).

The aim is to conserve, restore and grow one trillion trees by 2030, to aid biodiversity and fight climate change.

Loading...
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Stay up to date:

UpLink

Related topics:
Nature and BiodiversityClimate Action
Share:
The Big Picture
Explore and monitor how Future of the Environment is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

2:15

More than a third of the world’s tree species are facing extinction. Here are 5 organizations protecting them

How a retailers’ environment fund is restoring nature at scale through a small fee for plastic bags

About us

Engage with us

  • Sign in
  • Partner with us
  • Become a member
  • Sign up for our press releases
  • Subscribe to our newsletters
  • Contact us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2024 World Economic Forum