IKEA's digital chief on how tech can tackle COVID and the climate: Meet The Leader
Barbara Martin Coppola, Chief Digital Officer, IKEA Image: IKEA
Listen to the article
- Subscribe to Meet The Leader on Apple Podcasts and Spotify.
- Meet the Leader is a fortnightly podcast from the World Economic Forum that features the world’s top changemakers, showcasing the habits and traits effective leaders can’t work without.
- IKEA's first-ever Chief Digital Officer Barbara Martin Coppola discusses one of the biggest digital transitions in the company's history - one that was accelerated by the pandemic.
When most of IKEA’s global retail locations closed temporarily during the pandemic, e-commerce became the cornerstone for the company nearly overnight. Absorbing that surge was possible thanks in part to a digital transition already several years underway.
Barbara Martin Coppola, the company’s first-ever Chief Digital Officer, was hired to lead this transition, one of the biggest in the company's history. The data and tech investments being made by Coppola, a Samsung and Google alum, are modernizing everything from supply chains to stores and the way its staffers work.
More robust data even gave the company a special window into how the pandemic was changing life at home for people around the world. These capabilities helped them serve ever-changing needs during a time of massive disruption and will help enable a special sustainability goal: To help more than 1 billion people live more sustainably by 2030.
"Sustainability is the biggest challenge of the decade," Coppola told Meet The Leader, "and technology very much can work towards, accelerating sustainability for inhabitants of the whole world."
In this episode of Meet The Leader, Coppola shares the leadership lessons she’s learned from the past year and why she believes in the power of both resilience and “stubborn optimism.”
She also shares the experiences that have prepared her to tackle big challenges - including early music studies that gave her the toolkit for tackling large, complex problems.
Learn more about the habits Coppola depends on, the book she recommends, and why it's important to humanise tech on this week's Meet the Leader podcast.
Listen and subscribe:
Find all our podcasts here.
Subscribe: Meet the Leader Radio Davos
Join the World Economic Forum Podcast Club on Facebook.
Don't miss any update on this topic
Create a free account and access your personalized content collection with our latest publications and analyses.
License and Republishing
World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.
The views expressed in this article are those of the author alone and not the World Economic Forum.
Stay up to date:
SDG 13: Climate Action
Related topics:
Forum Stories newsletter
Bringing you weekly curated insights and analysis on the global issues that matter.
More on Circular EconomySee all
Robin Pomeroy and Natalie Marchant
December 19, 2024