
AI重塑消费品行业:有哪些值得企业借鉴的转型经验?
消费品行业的人工智能转型反映了消费者不断变化的预期和行为,对所有企业都产生影响。通过将关键流程视为“超级流程”,从整个企业的视角来看待这些流程,将激发创造力,并推动创新和增长。人工智能的大规模成功应用需要以人为本的领导、成熟的技术以及对责任的承诺。
Oliver Wright leads Accenture’s 89,000+ strong global Consumer Industries Group, which currently works with over 1,000 of the world’s largest companies across Consumer Goods and Services, Retail and Travel.
Oliver sets the strategy and guides the growth of the practice, leading the shaping of Accenture’s perspective on the industry, developing offerings and thought leadership, directly engaging with all of the largest global technology companies who serve the industry and working directly with clients across categories and around the world to drive sustainable profitable growth. He is one of the main authors of Accenture’s thought leadership on Reinvention and the Future of Consumers.
Oliver has worked with the World Economic Forum (WEF) since 2016. In 2017, he co-led the Consumer Industries program on the Future of Retail. In 2018, he led their program on Operating Models for the Future of Consumer Industries and addressed the Consumer Industries CEO group at Davos. In 2019 he was appointed as the lead advisor to the industry group. He supported the World Economic Forum Consumer Industries Industry Action Group (IAG) during Covid. He is currently leading the AI Transformation of Consumer Industries Program for the Forum.
Oliver is a frequent speaker on the Consumer Industries and is interviewed by the BBC, CNBC, Financial Times, Reuters, Wall Street Journal and multiple industry publications.
Prior to joining Accenture in 2015, Oliver was a partner at Bain & Company where he co-led the global Operating Model practice. Before that, he was a senior partner at Ernst & Young with global responsibility for the firm's Consumer Goods Advisory practice. Earlier in his career he worked at McKinsey & Company where he was the global co-lead of Cost Transformation.
Oliver has a master's degree from the London School of Economics and was an Honorary Fellow at the University of Oxford, Saïd Business School from 2014-2017, where he served as executive in residence in 2013.
消费品行业的人工智能转型反映了消费者不断变化的预期和行为,对所有企业都产生影响。通过将关键流程视为“超级流程”,从整个企业的视角来看待这些流程,将激发创造力,并推动创新和增长。人工智能的大规模成功应用需要以人为本的领导、成熟的技术以及对责任的承诺。
The transformation of consumer industries through AI reflects evolving consumer expectations and practices, which has implications for all businesses.
全球与肥胖相关的疾病的患病率正在上升。如果当前趋势持续下去,到2050年,全球男女的肥胖比例将分别达到60%和50%。食品系统的基本目标是提供价格合理、可持续和健康的食物,达成这一目标对于实现脱碳至关重要。世界经济论坛确定了创造可持续健康食品系统所需的五个杠杆,从改良超加工食品到构建多样、营养丰富的食品生态系统。
El Foro Económico Mundial ha identificado cinco palancas para un sistema alimentario sostenible, basado el alimentos asequibles, ricos en nutrientes.
The World Economic Forum identifies five levers for a sustainable food system and better nutrition, including affordable nutrient-dense food and ecosystems.
Consumers want a greener lifestyle but businesses must guide sustainable consumption as institutions have proven to be effective catalysts for social change.
新型コロナウイルス感染拡大により、消費財産業は大きな打撃を受けました。消費財産業の労働者数は世界中の労働者の20%を占め、小売業は、民間部門における世界最大の雇用主となっています。パンデミックの影響で業績が低迷し、倒産にまで至る企業が増える中、従業員の働く場所と働き方を見直すことを余儀なくされています。パンデミックは、古くから続く働き方の慣行を変えるきっかけになったのです。
The COVID-19 pandemic is challenging long-standing models of how and where consumer industries employees work. Business leaders must prepare for change.
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