![](https://assets.weforum.org/article/image/e0bMkY0580pAz77tD6-zTO22QppOXyKaYPIGMgfb0v8.jpg)
Supply Chains and Transportation
Here's why fashion retailers need to know where their cotton comes from
Shoppers care about sustainability, and are demanding higher standards. The fashion industry needs to act to ensure that the origin of cotton is traceable