How true strategic foresight can help companies survive and thrive
Strategic foresight positions companies to survive and thrive amid uncertain conditions, whether due to economic disruption or innovations such as AI.
As founder and CEO of the Future Today Institute, Amy pioneered a unique quantitative modeling approach and data-driven foresight methodology that identifies signals of change and emerging patterns very early. Using that information, Amy and her colleagues identify white spaces, opportunities and threats early enough for action. Recognized as the global leaders in strategic foresight, Future Today Institute develops predictive scenarios, along with executable strategy, for their global client base. In addition, Amy is regularly asked to advise policymakers in the White House, Congress, US regulatory agencies, the European Union and United Nations.
In 2023, Amy was recognized as the #4 most influential management thinker in the world by Thinkers50, a biannual ranking of global business thinkers. She was shortlisted for the 2021 Digital Thinking Award and received the 2017 Thinkers50 Radar Award. Forbes called Amy “one of the five women changing the world” and she was honored as one of the BBC’s 100 Women of 2020.
Regarded as one of the most important voices on the futures of technology (with specializations in both AI and synthetic biology), Amy is the award-winning author of four books, including the international bestseller The Big Nine and her most recent, The Genesis Machine, which was listed as one of the best nonfiction books of the year by The New Yorker. To date, her books have been translated into 19 languages.
A widely published and quoted thought leader, Amy has appeared in publications and broadcasts including The New York Times, Harvard Business Review, Financial Times, Nikkei, Le Monde, Fortune, Wired, The Atlantic, The Wall Street Journal, MIT Sloan Management Review, the BBC, CNN, NBC and NPR, among others. She is a member of USA Cycling and competes in road and gravel races.
Strategic foresight positions companies to survive and thrive amid uncertain conditions, whether due to economic disruption or innovations such as AI.
Collectively, we're short-term thinkers, according to Futurist Amy Webb, but all generations should stay flexible and prepare for alternative futures.