![](https://assets.weforum.org/article/image/c_nDM5dU5GMjzYdNpWKfIL0dTB_93s5X6U-lXBjATAY.jpg)
Nature and Biodiversity
Want to stop plastic pollution? Start by supporting your local zero-waste business
Governments, businesses, consumers are increasingly realizing recycling is not enough to fix plastic pollution -- more action is needed at upstream level.