![](https://assets.weforum.org/article/image/svu2Ud6VVcaZ_aSFTTeIW6sUaxe5JQvBzpE40cckO70.jpg)
Emerging Technologies
Why advertising really does make us less happy
New research explores the link between advertising and satisfaction and well-being.
Eugenio Proto is Professor of Economics the University of Bristol and Research Fellow at CEPR, IZA, CESifo and CAGE (Centre for Competitive Advantage in the Global Economy).