![](https://assets.weforum.org/article/image/xlTHPiG0dPm6O8aBEJPnLcx9GJ0cQEcStIsNfZWYw3Q.jpg)
消費者へのインセンティブ制度が、排出量削減にどう役立つか
ネットゼロを達成するために必要な行動の多くは、家庭の暖房手段や、旅行・買い物のあり方を変えるなど、社会全体の行動変容を伴います。 インセンティブベースの手法は、生産者レベルに焦点が当てられることが多いため、消費のあり方がもたらす影響を消費者自身が正しく認識できなくなるおそれがあります。 本稿では、消費者をターゲットとする類似の手法が、脱炭素化とネットゼロ達成に役立...
Gbenga is a Professor and Chair of Finance at the University of Edinburgh, and as the Director of the Edinburgh Centre for Financial Innovations, he leads on strategic FinTech and Financial Services initiatives at the University. He was the Founding Director of both the University's flagship FinTech Master’s and PhD programmes, and Co-Director for the NatWest Group-funded Centre for Purpose-Driven Innovation in Banking. Gbenga is also the Deputy Scientific Director at the Fondazione European Capital Markets Cooperative Research Centre in Pescara, Italy, and a Fellow at the RoZetta Institute (formerly Capital Markets CRC) in Sydney, Australia and the UK's Higher Education Academy. Gbenga’s expertise covers a broad range of the general financial economics area, with core focuses on the microstructure of financial markets and the economics of energy environmental markets. His current research sits at the intersection of the economics of financial markets and data science, with applications to practice and policy. The practical relevance of his research has led to his work being regularly discussed in leading international media outlets, such as The New York Times, The Economist, Financial Times, Forbes, and Bloomberg, and his being commissioned to undertake research projects on behalf of financial services companies, policymakers/government departments/ministries, and regulators. His commissioned reports have been published by entities, such as the UK's Financial Conduct Authority and the UK Houses of Parliament's All Party Parliamentary Corporate Governance Group. He has delivered scores of invited keynotes and seminars around the world in private and public sector fora. Gbenga is the author (with Andros Gregoriou) of the research monograph 'Carbon Markets: Microstructure, Pricing & Policy', published in 2018 by Palgrave Macmillan (translated into Chinese in 2022). His research has also been published in leading international academic journals, including Journal of Financial Markets, Journal of Banking & Finance, Journal of Marketing, Journal of Empirical Finance, British Accounting Review, The European Journal of Finance, The Energy Journal, and Energy Policy.
ネットゼロを達成するために必要な行動の多くは、家庭の暖房手段や、旅行・買い物のあり方を変えるなど、社会全体の行動変容を伴います。 インセンティブベースの手法は、生産者レベルに焦点が当てられることが多いため、消費のあり方がもたらす影響を消費者自身が正しく認識できなくなるおそれがあります。 本稿では、消費者をターゲットとする類似の手法が、脱炭素化とネットゼロ達成に役立...
Incentive-based market instruments targeted at a consumer level could prove to be valuable tools in reducing emissions and achieving global net-zero goals.