I am a physicist by training turned successively into an engineer, manager, then business man, and eventually an academic and scholar. In my current role, my teaching and research revolve around innovation, entrepreneurship and sustainability. The three are closely linked as I strongly believe that it is the entrepreneurs who will be able, through innovation, to create superior sustainable products and services that will disrupt the current unsustainable businesses. Our Master's degree in Entrepreneurship at McMaster University teaches our budding entrepreneurs on how to deeply embed sustainability into their nascent enterprise project as a source of disruptive and competitive edge.