Beyond greenwashing: 5 key strategies for genuine sustainability in agriculture
Businesses must adopt clear and measurable frameworks for implementing regenerative agriculture practices and move beyond greenwashing.
As the Rainforest Alliance’s chief executive officer, Santiago Gowland oversees the organization’s strategic, programmatic, financial, and operational leadership. Gowland has dedicated his career to driving organizational innovation and sustainability strategies for some of the world’s leading brands and organizations, including the Nature Conservancy, Unilever, Nike, Inc. and the Estée Lauder Companies, Inc.
Businesses must adopt clear and measurable frameworks for implementing regenerative agriculture practices and move beyond greenwashing.
Nature-based solutions help protect and restore ecosystems to address socio-environmental issues but can policymakers do more to unlock their potential?