Why do we want the latest gadgets? This is what brain science tells us
A neuroscientists looks at the reasons behind the success of brands like Apple, and how technology is changing our understanding of our basic needs.
Dr. Sundeep Teki is a Sir Henry Wellcome Postdoctoral Fellow in Neuroscience based at the Ecole Normale Superieure, Paris and the University of Oxford where he investigates learning and memory for natural sounds like in speech and music. He is also the Founder of EduChroma, a personalized career mentoring startup for students and professionals. He is passionate about higher education, mentoring, technology and startups.