![](https://assets.weforum.org/article/image/5YGYjQFC4hcBh2kCkXE7Z0mmgUhZqe-lbGkkA7ciamk.jpg)
Why 'creative destruction' could be a positive shift for the water industry
Discover why to deliver the UN's Sustainable Development Goal 6, the global water industry may have to opt for 'creative destruction' and embrace change.
Will Sarni is the Founder and CEO or Water Foundry and the Founder and General Partner of Water Foundry Ventures.
He is an internationally recognized thought leader on water strategy and innovation. He has authored numerous books and articles and presented on: the value of water, innovations in digital water technology, the circular economy and the energy-water-food nexus.
He has been a water strategy advisor to private and public-sector enterprises and NGOs for his entire career. He has worked with multinational companies across a range of industry sectors in evaluating the technical viability and market potential of innovative water technologies, market entry strategies and M&A programmes.
Sarni is a Board Member of 10.10.10 (www.101010.net) and ASSET (www.assetcampaign.org) and Founder of WetDATA.org. He was a 2016 X-PRIZE Bold Visioneer for the Safe Drinking Water Team and is on the: Scientific Program Committee for Stockholm World Water Week; Executive Council of NOAA’s National Integrated Drought Information System (NIDIS); Editorial Board of the Journal of Water Security; and a Technical Advisor for the Climate Bonds Initiative: Nature-Based Solutions for Climate and Water Resilience.
Discover why to deliver the UN's Sustainable Development Goal 6, the global water industry may have to opt for 'creative destruction' and embrace change.
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