The #BlueThread campaign was created to shine a spotlight on the ocean – why it matters, what has caused to ocean decline, and why we can be hopeful positive change. The #BlueThread campaign aims to amplify the ocean link, the "blue thread", between key events in 2022 and beyond and galvanize the global community to act for ocean health.

Find below the communication materials that have been developed for the campaign and feel free to disseminate them to advocate for a healthier ocean!