General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. Active since 1866, General Mills is one of the world's leading food companies. It operates in over 100 countries and has global sales of $17 billion and 41,000 employees. It has headquarters in Minneapolis, Minnesota, US, and markets brands including Cheerios, Pillsbury, Nature Valley, Betty Crocker, Green Giant, Yoplait and Häagen-Dazs. Their purpose is: put people first, build a culture of creating, make food with passion, earn people's trust, treat the world with care.