Are immersive experiences creating a new digital divide?
Immersive experiences are widening a digital divide that was already exacerbated during the COVID-19 pandemic, but there is opportunity to close the gaps.
Ipsos Group is a multinational market research and a consulting firm with headquarters in Paris, France. It conducts market research on advertising, marketing, media, public opinion, and social research. Ipsos operates in Europe, Latin America, the Asia-Pacific Rim, the United States and the Middle East.
Immersive experiences are widening a digital divide that was already exacerbated during the COVID-19 pandemic, but there is opportunity to close the gaps.
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