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Accelerating reuse models to achieve a world free of plastic waste
By promoting reusable packaging, the World Economic Forum is helping reduce plastic waste.
MIWA is a technology company driven by a mission to prevent production of waste from single-use packaging. Founded in 2017, MIWA develops and operates an innovative distribution system for consumer products based on reusable packaging. In the MIWA system, standardised reusable capsules are used in tandem with unique electronic dispensers placed in shops or various other channels, such as offices or cafes. The data infrastructure allows for full traceability of all products and materials, resulting in maximum material reuse efficiency. In addition, the economic benefits from the data-driven operational efficiency make MIWA a highly scalable solution for modern retailers and brands.