NISAA is using media as a tool to debate taboos, challenge traditional roles assigned to women, and present women as capable and assertive actors in society. NISAA (“women” in Arabic) has three radio frequencies across the Palestinian Territories and a listenership of 126,000 (10% of the population). It provides a mix of Western and Arabic music and talk shows designed to be attractive to women and men, since actively engaging men in the conversation about gender is central to NISAA's philosophy.