CEOs as activists: should leaders speak up about social causes?
It's not always appropriate for business leaders to promote social causes – but there are increasing opportunities for them to connect with customers by doing so.
Ruder Finn is one of the world's largest independent global communications and creative agencies. Founded in 1948, Ruder Finn has defined and redefined PR for more than 70 years, shaping communications that help move industry-defining brands, companies and leaders from what's now to what's next. Headquartered in New York, it provides clients with bold communications strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences around a shared sense of purpose. The agency has four core areas of expertise: health and wellness, corporate reputation, technology and innovation and consumer connection.