Founded in late 2009, WaterSmart Software helps communities of all sizes save water, energy and money by applying big data to complement existing investments in physical infrastructure. Using a combination of behavioural psychology, big-data analytics and cloud computing, WaterSmart analyses water use and generates individual communications for millions of water users, comparing results to those with similar characteristics, and makes personalized water-related recommendations. WaterSmart solutions are proven to reduce water consumption by 5% while increasing customer satisfaction and reducing operating costs.