WWF - World Wide Fund for Nature is one of the world's largest and most effective independent organizations dedicated to the conservation of nature. Founded in 1961, it has a constant record of conservation achievements, operates in approximately 120 countries, and is supported by more than 6 million people worldwide.
Momentum for plastic waste reuse models is growing, exemplified by a burgeoning innovation ecosystem and leading consumer goods companies setting industry-first reuse commitments.
COVID-19 has worsened our reliance on single-use plastic. Businesses need a playbook to innovate at scale so consumers can access sustainable alternatives.
