Anni is founder and Managing Director of WELL Business Solutions, an international advisory firm working with
public and private sector organisations who seek advice and global expertise in the rapidly evolving
and increasingly fused sectors of hospitality, integrative (medical) health, spas, lifestyle, community
wellbeing and wellness tourism.

She advises and supports public entities and private business to achieve optimal results within these
sectors with particular relevance to wellness tourism. Creation of solution driven infrastructure and
that combine several conceptual and brand development, strategic and operational design,
commercial optimisation, integration and enablement of services, programming and operational
management.

In addition, Anni is co-founder and Chief Executive of WELL Intelligence, a research, insights and development platform delivering market evidence to prove and support the value of wellbeing investment in business. She is the founder and visionary behind K.I.S Lifestyle – an online, business to consumer wellness community that enables affordable and accessible integrative health access.

To date, her career history has carved out a unique appreciation of multi sector wellness offerings, in
particular, hotel spa and wellbeing concepts. Experience has ranged from restaurants, inclusive
leisure resorts (Center Parcs) and high end global hospitality and wellbeing brands such as the
Jumeirah Group, Melia Group, Clinique La Prairie, Meadowood and more. In addition to private
sector, Anni works with tourism and government organisations on wellness tourism strategy, health,
education and cohesion between ministries and recently, the NHS in the UK.

As Group Director of Spas for the Jumeirah Group (2005-9), she spear-headed the development of
the first branded integrative health spa model exclusively for a hotel chain worldwide. The result is
the Talise Wellness brand, named world’s best hotel spa brand 2016 by the ‘World Spa Awards’
and now established in all Jumeirah properties. Meadowood Spa in Napa Valley (2015/16) was
awarded five stars by Forbes travel guide within its first year of operation.

Anni is a sought after international speaker with engagements that include the Summit of Minds,
Global Wellness Summit, World Travel Market, Wellness Spain, Arabian Travel Market, Lithuanian
Congress and The Baltic Congress and others. She keynoted at the inaugural Wellness Summit in
the Maldives (October 2017). Anni writes regular industry blogs and has authored many articles
including for The Guardian Newspaper.