Barbara started her IKEA career in April 2018 and has the overall responsibility for digital within Ingka Group.* She comes with 20 years of technology experience, spanning ten countries. Prior, she held leading positions in several global businesses such as Google, YouTube, Samsung and Texas Instruments. Barbara brings a strong customer focus in combination with digital & tech capabilities. She has a dual background in music and engineering and comes with a successful track-record in growing and transforming businesses.
Barbara holds a Master of Science in Telecommunications Engineering from Universidad Politecnicade Madrid, a Master of Science in Mobile Communications from E.N.S.T (Telecom Paris), and an MBA in Business Administration and Management from INSEAD. She is also a graduate of the Advanced Management Program at Harvard Business School.
Barbara is married to Max and they have two kids. Her passion is traveling and music.