Nearly 30 years' corporate and agency experience, including WPP, Unilever and Kraft. Rich understanding of global markets, based on many global roles and 10 years living and working abroad - Asia, Russia, EU. With Kraft Foods from 2005-2012: key adviser to CEO; led communications, community involvement, public policy and government relations for the company, including the Cadbury acquisition; President, Kraft Foods Foundation. Now a Principal at Mission Measurement and CEO of Perry Yeatman Global Partners. Award-winning author. Frequent Fortune MPW contributor. @perryyeatman.