Diana Verde Nieto, is a prominent business leader and sustainability expert. Diana has a remarkable track record of over 20 years of experience in guiding companies towards sustainable economic growth and innovation. She established one of the world's pioneering sustainability communication consultancies in 2002, which she exited in 2010. In 2011, she co-founded Positive Luxury and spearheaded the enterprise until 2022, continuing to sit on the board.

Diana serves as an advisor to several noteworthy organizations, including La Praire, The British Beauty Council, The United Nations Department of Economic and Social Affair. Diana was trained by former US Vice President Al Gore at the Alliance of Climate Protection and received title of Young Global Leader from the World Economic Forum.

Diana has recently released a book- Reimagining Luxury: How to Build a Sustainable Future for Your Brand in January 2024, which further solidifies her as a highly respected authority in the realm of sustainability and business