Elena Melikhova

Deputy Head, Advertising and Marketing Department, VTB Bank

Deputy Head of Advertising and Marketing Department - Head of Sponsorship and Special Projects Division VTB Bank
Moscow, www.vtb.ru

 Development and implementation of VTB’s brand strategy
 Development and implementation of VTB’s Corporate Social Responcibility strategy
 Issuing VTB Bank Annual Sustainable Development Reports
 Management of Corporate Social Responsibility strategy, charity and sponsorship projects
 Organization of Bank’s participation in a professional conferences / exhibitions (Russia and worldwide)
 Support of Bank CEOs and Top-management participation of the in major international events, meetings and other corporate activities;
 Corporate events management (Russia and worldwide)
 “World without Tears” corporate charity program management
 Media relation as a part of the of the corporate social responsibility coverage;
 Financial planning of VTB corporate communications, CSR, charity and sponsorship program
 Coordination of the marketing activities of VTB Bank branches and VTB Bank subsidiary companies
 Coordination of VTB Bank branches subsidiary banks and VTB group companies activities, in the implementation of unified strategy of VTB brand promotion.

Professional awards
Silver Archer, National Prize of Public Relations 2003. Best PR Project of the Year. Awarded for the program “New Russia: Creating New Image of the Government”.

Education:
2017: Graduate School of Management Saint Petersburg State University

2001: Lomonosov Moscow State University, Faculty of Sociology.