Artificial Intelligence and Foresight specialist with over 5 years of experience in AI across financial and technological sectors. Previously, she worked as a product specialist at Google, and she holds degrees in Actuarial Science and Corporate Finance, with advanced studies in Fintech and Quantum Computing. Frida is recognized for her commitment to diversity and inclusion, focusing on promoting gender equality and empowering women through education and technology.

As the founder of a project that has trained over 5,000 people—80% of whom are Latina women—Frida equips women with digital skills to work ethically and responsibly with AI. Her work spans Mexico, Colombia, and Argentina, and includes collaborations with organizations such as the UN, government bodies like CONAVIM, and private sector leaders. Frida’s mission is to make AI accessible while fostering an inclusive environment in the tech field.

Through her podcast AI The New Sexy, which has reached over 10,000 listeners, Frida bridges the gap between AI and the public, highlighting the importance of ethical AI use and the need for diverse voices in its development. Her expertise focuses on Generative AI, Natural Language Processing in Spanish, and AI ethics and privacy. She is passionate about ensuring that Latin America plays a pivotal role in the development of responsible AI technologies.