Gloria Li joined JD.COM in 2013 as Vice President of the Group. She helped the company set up the whole Public Relations system and managed a large team comprising corporate communications for both domestic and international market, as well as event management. Among numerous PR efforts and campaigns, she has led the whole communications project for JD.COM's IPO at NASDAQ in 2014 successfully. And she led PR campaigns in 8 countries and regions in 2015 to help JD.COM recruiting international brands for the purpose of expanding JD worldwide businesses.
With JD.COM’s further expansion of its overseas business development since the beginning of 2017, Gloria Li now is focusing on leading International Communications efforts for JD.COM and is expanding the international communications team.
Prior to Gloria’s endeavor in JD.COM in recent years, she had been working with Sony Corporation for nearly 18 years. Gloria joined Sony Corporation in 1994 and became Vice President of Sony (China) Ltd. in 2009. Until the end of 2012, She had been the head of Sony China’s Corporate Communications, Brand Identity Management and Sony ExploraScience Museum.