Since 2013, when I graduated from Advertising Communication and Business Management in Universidad San Francisco de Quito, I have been specializing in Strategic Marketing, Planning and Consumer Behavior. With +3 years of experience in those fields, I have worked (as a publicist and marketer) with national brands, franchises and multinationals. Currently I find myself managing part of the digital strategy of Fanta and Fioravanti in Ecuador. Founder of AIESEC – Universidad San Francisco de Quito and Coauthor of the first National Business Strategy Case-Book by the same university. Interested in everything related with strategy, psychology, neuromarketing, neuroscience, and culture/gender issues.