Nadeen Matthews Blair is the Founder and CEO of Crescent Advisory Group, which provides consulting, workforce development, and executive coaching services to help business leaders bridge the gap between strategies and tangible financial results. With over 20 years of experience in strategy, digital transformation, advanced analytics and AI, marketing, communications, and business development at leading organisations like National Commercial Bank Jamaica Limited, McKinsey & Company, and JPMorgan Chase, Nadeen believes digital transformation powered by artificial intelligence presents an accessible and scalable path for all enterprises to level up their competitiveness.

Recognised as a LinkedIn Top Voice for AI and Digital Strategy, one of CIO Views' 10 Most Influential Black Corporate Women to Watch in 2023, among the Top 25 Most Innovative Bankers in Latin America by FinTech Americas in 2017, and a World Economic Forum Young Global Leader in 2017, Nadeen has a proven track record of catalysing impact by setting bold aspirations, leveraging digital and AI technologies, putting people at the centre of change, and sharing powerful narratives to inspire action.

Passionate about giving back, Nadeen channels her volunteer and philanthropic efforts toward initiatives that empower underserved individuals through education and technology. Under her leadership, the NCB Foundation more than tripled the annual beneficiaries of its education programmes and solidified its reputation as Jamaica's leading organisation for education-focused philanthropy. The Foundation was recognized with the Prime Minister of Jamaica’s Medal of Appreciation for Service to Jamaica and The Gleaner Honour Awards for its outstanding contributions in education. During her decade-long tenure, she strengthened the NCB Foundation's governance and forged strategic partnerships.
Nadeen continues her charitable focus through her board positions at the University of Technology, the Private Sector Organisation of Jamaica's Innovation and Digital Transformation Committee, and Jamaica's Digital Transformation Advisory Council. Additionally, she serves as a mentor for small businesses through RevUp Caribbean.

Nadeen is also a dynamic and engaging speaker and trainer who seamlessly bridges the gap between generations, engaging both young students and professionals and established business leaders with her profound insights on mindsets, continuous learning, and the transformative power of technology. As a leading expert in digital transformation and artificial intelligence, and a champion of education, Nadeen serves as a beacon of guidance, inspiring her audience to embrace change, become continuous learners, harness the potential of AI and other innovative technologies, and leverage these tools for personal and professional growth in an ever-evolving digital landscape.

A firm believer in work – life integration, Nadeen is a devoted wife and mother of two girls. She is an enthusiastic user of ChatGPT and other AI applications, enjoys writing, reading, travelling, and culinary adventures. She recently published a children’s e-book entitled “I Am What I Believe.”