1983, founded Technogym, today a world leader company in fitness, sport and rehabilitation equipment and digital technologies. He spearheaded the wellness concept, a lifestyle based on regular physical activity, balanced diet and positive mental approach. Official Supplier to 7 Olympic Games. Recipient of awards: Cavaliere del Lavoro, an Italian industry knighthood (2001); Italian Entrepreneur of the Year, Ernst & Young (2003); World Heart Champion, World Heart Federation, for commitment in tackling cardiovascular diseases through physical exercise (2009); honorary degree in Biomedical Engineering, University of Bologna (2005).