Reetika is a multi-faceted leader bridging the gap between impactful business and positive social change. As a leading behavioural economist, award-winning communication strategy expert, and passionate social entrepreneur, she spearheads initiatives with a profound global perspective. She has partnered with business conglomerates and contributed to white papers and case studies, influencing, sustainibilty, education and digital transformation policies in Punjab.As the Founding Curator of the first-ever World Economic Forum Hub in Punjab, India, she's a renowned voice for progress, empowering women through mentorship programs and shaping policy through strategic partnerships.As a distinguished postgraduate in Econometrics and International Business, she leverages her deep understanding of consumer behavior to craft strategies for inclusive growth and sustainable development. Her experience as a management consultant specializing in ESG projects, culture and digital transformation further informs her work with global entities and communities.