Rima Assi is a Senior Partner with the Middle East Office of McKinsey & Company and Managing Partner of McKinsey’s Abu Dhabi office. Rima advises leading governments in the Middle East on public finance to drive large-scale social and economic transformation, and is a major champion for women’s empowerment across the region. Rima is a key speaker on the power of gender parity at several fora including the Global Women’s Forum Dubai and GITEX Tech conference. She has authored several articles on the power of gender parity in Newsweek Middle East and more recently on more powerful approaches to ensuring value in public finances.