Rossanna is the CEO of Irreverent Brands, a group of socially focused enterprises in the food and sustainable apparel sectors.

Rossanna co-founded Wafels & Dinges in 2007 and currently serves as CEO. Under her leadership, the company grew from a single 1968 old Chevy truck into a regional multichannel organization with locations across the US and a strong social ethos, providing dignified and empowering work to hundreds of vulnerable individuals while creating magical moments for its customers and contributing to improving public spaces with its award-winning products which have been showcased extensively in national and international media outlets and have consistently ranked Best in Class.

Born and raised in Venezuela, she is devastated by the painful deterioration of her country. In 2016, she founded Perros y Vainas, a gastro-social venture that donates a portion of its earnings to organizations working to feed underprivileged children in Venezuela.

Rossanna is a neuroinclusion champion who helps build societies where humans of all brain types thrive, free from labels, discrimination, and limiting beliefs. Her latest venture, All Minds Count, seeks to eliminate stigmas around neurodiversity and help raise a generation of empowered and thriving neurodivergent kids.

Rossanna has crafted a fulfilling, non-traditional career path. In addition to her successes as an entrepreneur, she has been a career Diplomat from Venezuela to the United Nations, a banker on Wall Street, an executive recruiter for top investment banks worldwide, and an effective executive coach who can draw from her real-world experience to help leaders heal and thrive.