Siddhartha Lal is Managing Director and Chief Executive Officer of Eicher Motors, the flagship listed company of the Eicher Group in India. In 2008, Lal took charge as Managing Director and Chief Executive of VE Commercial Vehicles (VECV), a 50-50 joint venture between Volvo group and Eicher Motors. It is the third largest CV player in India and has ambitions to drive modernization in commercial transportation. During 2001-2004, as Chief Executive Officer of Royal Enfield (a division of Eicher Motors), Lal helped revive the company's fortunes and strengthen stakeholders' involvement with the brand. He holds Master's in Automotive Engineering from University of Leeds and is a Cranfield University qualified mechanical engineer. An Economics graduate from St Stephens College and alumnus of Doon School, he has a keen eye for detail which actively manifests in motorcycle designs and photography. Lal is passionate about transportation and the role it plays in sustainability, especially in urban settings; and its role in health, safety and quality of life. He is co-championing a YGL GRI initiative “Transforming Urban Mobility - by creating an authority”.