Vera Oliveira is a Brazilian social entrepreneur and Founder and Executive Director of Instituto C – Criança, Cuidado and Cidadão (Child, Care and Citizenship) based in São Paulo. Since its establishment in 2011, the organization has provided support to over 15,000 individuals, with a particular focus on children and adolescents facing social vulnerability. Instituto C guides and assists families through public service networks and social welfare programmes, empowering them to build autonomy and awareness of their rights and responsibilities. The institute's impactful work has earned recognition, including being named one of the 100 Best NGOs in Brazil in the past seven years. Prior to founding Instituto C, Oliveira gained valuable experience in market research at multinational companies such as Nielsen and Ipsos. Her time in this field fuelled her passion for understanding people’s needs and stories.