Zhang Xiangdong

Chairman and President, Organic and Beyond

Founder and Chairman of Beijing Organic and Beyond Corporation(OABC). Mr. Zhang established OABC in 2007. It focuses on the direct sales to consumers, providing fresh and high quality organic products from farm to table. The major organic products of OABC are fruits, vegetables, rice, eggs, olive oil, seafood, chocolate and red wine etc. The headquarter of OABC is located in Beijing, and they also have other five branch companies in Tianjin, Shanghai, Hangzhou, Guangzhou and Shenzhen .So far, there have been more than 20,000 corporate customers, which derive 101,000 family customers who have experienced their home delivery service and products.
OABC has become the leading company in organic food industry and a Global Growth Company Member of World Economic Forum (WEF).
In past ten years, OABC advocated a sustainable lifestyle that pays attention to biodiversity, environment protection , animal welfare and fair trade. OABC also supports international public activities and has maintained a good relationship with WWF, IFOAM - Organics International ,UNEP and other influential organizations.
In agricultural production, OABC reduces the impact of synthetic chemical inputs on the natural environment with organic farming techniques. In consumer market,OABC promotes the idea of sustainable consumption.