Problem Statement: Fast fashion pollutes our planet and exploits our people. This industry responsible for a shocking 8% of global carbon emissions (UNEP) encourages a throwaway culture, with clothes worn an average of 7 times before being discarded (Barnados). Consumers, particularly those aged 18-35, buy 60% more clothing than 15 years ago, only to keep them for half as long, creating mountains of textile waste. Worse, fast fashion often hides behind a veil of unethical and hazardous labor practices.
Target Group: Eco-conscious individuals aged 18-35, reached through social media platforms of participating collaborators.
Proposed Solution: A Community Fashion Swap! This event aims to:
Hub Activities: Partnered with collaborators like Global Shapers Hubs, The Undressed Co., and Higher Grounds Café to create a welcoming and engaging event space. Curated a selection of pre-loved clothes for the swap, ensuring quality and variety. Hosted a screening of "The True Cost" followed by a thought-provoking discussion with The Undressed Co. Facilitated the exchange of clothes and provided guidance on fair swapping practices. Offered a donation option for unwanted items to be upcycled by Kiswa.
Short-Term Impact: 80 items swapped: Clothes found new homes, reducing waste and promoting circularity. 30 attendees engaged: The conversation sparked awareness about the fast fashion issue and inspired conscious consumerism. Long-Term Vision: Cultivate a community of mindful consumers: We aim to inspire a shift towards sustainable fashion choices and empower individuals to make informed decisions about their clothing. Reduce the environmental and social footprint of fashion: By encouraging responsible consumption and supporting ethical brands, we can contribute to a more sustainable future for our planet and its people.
Metrics for Success:
Collaborators: Global Shapers Manama Hub The Undressed Co. Higher Grounds Café Kiswa
By joining the movement, participating in community fashion swaps, and supporting sustainable fashion initiatives, we can break free from the fast fashion trap and build a more ethical and planet-friendly wardrobe. Together, we can rewrite the narrative of fashion, one swap at a time. Let's make a conscious statement with our clothes!