Consumer goods, retail and agribusiness

Artificial intelligence (AI) is reshaping the consumer industries – retail, consumer goods, and agribusiness – driving transformation across value chains, from supply chains to customer and consumer engagement. The rise of generative AI (genAI) and now agentic AI is accelerating this shift, unlocking new opportunities for process automation, dynamic and agile business planning, and intelligent decision-making to support new value creation, including operational efficiencies for businesses and hyper-personalization for consumers.

In collaboration with Accenture, the white paper Transforming Consumer Industries in the Age of AI delves into how AI technologies can drive end-to-end business reinvention. It introduces new strategic frameworks, called 'mega processes,' that challenge traditional business functions such as strategic planning, innovation, growth, customer and consumer engagement, and operations and supply chain management.

As organizations look to scale AI responsibly, there are three critical enablers for success: strong leadership and workforce training, robust digital infrastructure, and responsible AI governance. Adopting a proactive approach to AI integration is key to ensuring long-term trust, transparency, and environmental sustainability.