Generative artificial intelligence (GenAI) could significantly boost productivity while reshaping many jobs. By aligning strategic goals with the needs of their people, organizations can create an environment where GenAI improves job quality, productivity, and helps employees take on more meaningful and impactful work.

This report considers four alternative scenarios for the way GenAI could shape the workplace in the coming years and outlines the key steps organizations need to take to maximize its benefits. Drawing on interviews with early adopters of GenAI, it provides practical insights and an actionable framework for using GenAI effectively. Importantly, the most promising applications are often those embraced and championed by workers themselves.